Food Photography Friday #fpf

28 06 2013

Have a wonderful weekend.

fpf 062813 esporao espresso

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New Meets Old Meets Trust

27 06 2013

hyatt-hed-2013We love this idea!!

Hyatt hotels engaged with Postagram on Facebook and is encouraging their guests to use the Postagram app or site to “send a postagram on us”. The company’s spotting two postagrams per guest (that’s >$1.00) in an old school direct marketing “campaign.”

It’s very interesting to us on two fronts:

1) It engages guests and encourages them to spread the “novelty” of a postcard sent by snail mail with the Hyatt brand prominently placed. The current novelty of a postcard is key to this working.

2) It places the theme of the campaign in the hands of the guests, thusly making the theme of the campaign really the guests and their thoughts/experiences.

…and these two things provide distinct advantages. They do something completely different by connecting with a guest and then providing them a conduit to connecting with another. This indirect connection is significant in that the conduit is trusted. By using a trusted conduit, their connection is validated and is very difficult to dilute. The greater the connection between the conduit and the connection, then more cemented this 3rd party connection is.

Additionally, the content that’s being presented is crafted by the conduit and likely has nothing to do with the hotel, but rather the experience of the conduit. “Having a great time, wish you were here”, “Really miss you, wish you could have come”, “We’ll have to come here together sometime soon.” The connection is being addressed emotionally by the conduit and not by the brand. The brand has the luxury of being the delivery vehicle and associated with the emotion, but with a trust level that’s equal with a known person, not an empty corporation.

We applaud this and think it will be very successful for Hyatt. Check more out about it here:

http://www.adweek.com/news/technology/hyatt-hotels-combines-facebook-snail-mail-150791?utm_source=newsletter&utm_medium=email&utm_content=06-27-2013&utm_campaign=technology_today

note: we think the stock table set photo in the flyer pic is sanitary and should have been something more warm, comfortable, friendly, but that’s just us…and what we do.

cjm





Food Photography Friday #fpf

21 06 2013

Happy #foodphotography Friday!  #fpf

Saffron Cookies, Portugal.

fpf 062113 esporao cookies





Food Photography Friday #fpf

14 06 2013

Some wonderful wine at the 7% Solution tasting a few weeks back. We also did an infographic on it.

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Contest Winner Announced!!!!

11 06 2013
Baby Berries

Baby Berries

For those who aren’t familiar with us, chow | studios is a creative design studio focusing on still and moving imagery, graphic & logo design and digital content creation and management for the artisan food, beverage and restaurant industry.

To celebrate the launch of our re-designed website at www.chowstudios.com we announced a contest to give away a full service imagery photo and film package (worth $5000) to an artisan or restaurant deserving of the prize. We had some great entries and while tough, we narrowed it down to the two top entries: Saucy restaurant of Ukiah, CA and Heringer Estates Family Vineyard and Winery of Clarksburg, CA

It was obvious that both of these entries had some keen thought put into them! Nice work!  So for us, the big question…..  artisan restaurant or family winery??  Video submission or no??

We went back and forth. Both entrants seem well connected, both have plans to use the content well and both fit the requirements that we had for entries.

In the end, we just couldn’t decide. They’re both very deserving…..

…..so, we’re giving it away to BOTH of them. Each will receive an premium imagery promo package that’s worth $5000.

We’ll go to their locations and make some great movie and still magic, do some editing back in the studio and post it when it’s complete. Expect the final product in the next 6 weeks or so.

Thanks to all of the other entrants. We’re thankful that they took time to submit. We appreciate your interest and we’ll be sure to another contest soon. Please stay tuned to our blog.

We’re excited to do this and have some fun with the final content produced!

cjm





Contest Entries Closed.

10 06 2013

Thanks to everyone who entered our contest for a complete $5000 imagery package. Entries are now closed and we’ll make the announcement of the winner as soon as we’ve contacted the winner.

For those of you who were contemplating entering, here’s a taste of what you might have won if you would have entered:

Chateau Montelena





Food Photography Friday #fpf

7 06 2013

Happy #FoodPorn Friday! #fpf

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