blog – CHOWstudios

We’ve heard questions on whether B&W should be used for food. 

Well, No!  …and Yes!

Food, itself, we believe is too rich and expressive to use B&W. Food’s inherent beauty comes from the color, the hues, the tone that the earth has given it or from the colors that the process of cooking has imparted upon it. We find all of these too descriptive and emotive to omit from an image. On the other hand, food LIFESTYLE is a great place to use B&W. When the story is not the food, but the life, we like to use the absence of color to direct the viewer to the tonal and textural elements that lend cues to the story of the image.